How to Implement Financing in Your Contracting Business
If you’ve ever lost a deal because a homeowner said “we can’t afford it right now,” you’re not alone.
For most contractors, price is the #1 roadblock to closing more jobs. The good news? You can remove that barrier by offering financing, and it’s not as complicated as it sounds.
Here’s how to add financing to your contracting business the right way.
Step 1: Understand Why Financing Changes Everything
When homeowners can pay monthly instead of all at once, your sales process changes completely.
Financing does three big things for contractors:
- Increases close rates — More customers say yes when they see flexible options.
- Raises average job size — Homeowners buy what they want, not just what they can pay for in cash.
- Improves cash flow — You get paid quickly, while the lender handles repayment.
Instead of waiting for the “perfect” customer with $15K in the bank, you open your doors to everyone who needs your service.
Step 2: Choose the Right Financing Partner
Not all programs are built for contractors.
Many lenders focus on retail loans for homeowners, not business tools that integrate with how you sell.
When comparing partners, look for:
- Fast funding (so you get paid as soon as jobs are complete)
- Simple application process (preferably one link or one app)
- Multiple lender options (so declines can be re-routed automatically)
- No hidden enrollment or dealer fees
- Support and training for your team
That’s exactly what makes platforms like Improvifi different.
It’s designed for contractors first, not banks.
Step 3: Integrate Financing Into Your Sales Process
Financing shouldn’t be something you mention after a customer hesitates. It should be part of the conversation from the start.
Train your reps to introduce payments early. For example:
“Most of our customers take advantage of easy monthly payments, this project would be around $132/month or if you would prefer 12 months same as cash.”
You’ll notice customers lean in instead of backing away.
If you’re already using a CRM or quoting tool, link your financing options directly into your estimates. That way, customers can apply with one click.
Step 4: Train Your Team to Sell With Confidence
Offering financing only works if your team knows how to present it well.
Give your reps simple talking points:
- Focus on affordability, not interest rates.
- Lead with monthly payment options, not total price.
- Keep it positive and helpful, not pushy.
Improvifi contractors get access to live weekly sales training that teaches your team how to do exactly that, confidently, naturally, and profitably.
Step 5: Track Results and Refine Your Approach
Once financing is live, track your numbers.
Watch for:
- Close rate changes
- Average job size
- Total funded volume
Within a few weeks, you’ll start to see where financing has the biggest impact. For most contractors, it’s not just about closing more jobs, it’s about closing better jobs with higher margins.
📈 The Real Results: More Jobs, Bigger Tickets, Higher Close Rates
Contractors using Improvifi’s multi-lender system are seeing real growth:
- 20–40% increase in close rate within months.
- Average job size increase thanks to long-term low-rate programs.
- Fewer canceled jobs due to homeowner credit declines.
When you can say, “We have a financing solution for everyone,” you remove the #1 reason homeowners hesitate… price.
🔐 Why Improvifi Leads the Way in Contractor Fintech
Improvifi isn’t just a lender.
It’s a complete contractor growth system, combining lending, training, support, and technology into one ecosystem.
Our digital financing tools for contractors include:
- The Improvifi App – a mobile financing hub.
- The Deal Desk – live support for in-home loan issues.
- The Improvifi Skool – the industry’s top sales and financing training center.
- The Consumer Credit Center – your white-labeled finance page for your website.
With Improvifi, contractors get more than approvals, they get a partner in growth.
🎥 Connect With Us on YouTube
Want to see how it works in real time?
👉 Check out our YouTube channel: Improvifi on YouTube
You’ll find quick training clips, contractor success stories, and walkthroughs showing exactly how our multi-lender home improvement financing platform helps you close more jobs, faster.
Subscribe for weekly videos on:
- Sales & financing best practices
- Real contractor case studies
- Financing script examples
- Objection handling and payment framing
Your next growth breakthrough might start with a 3-minute video.
🚀 Ready to Grow With Improvifi?
If you’re ready to:
✅ Close more jobs
✅ Get more homeowners approved
✅ And turn your business into a Consumer Credit Center
Then it’s time to join Improvifi the #1 multi-lender home improvement financing platform built for contractors who want to win.